The Governmental anmial-welfare label
Why do we need a animal-welfare label?
The government created the animal-welfare label, aptly named “Better Animal Welfare”,
with the intention of improving animal-welfare for as many production animals as possible
through consumer purchasing. The animal-welfare label makes it possible for consumers
to identify which products meet requirements for better animal welfare. By selecting products that promotes better animal welfare, at a slightly higher price, the consumer is helping to
ensure that animals are produced under improved conditions. It is market driven animal
What does the animal-welfare label indicate?
The animal-welfare label is based on central requirements selected by animal welfare experts at the Danish
Veterinary and Food Administration. These basic requirements meet conditions that go far beyond current
The animal-welfare label has three levels with ascending animal welfare requirements. Stricter requirements
generates higher costs and prices - there will therefore be choices befitting everyone’s preference and budget.