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The Governmental animal welfare label

In 2017, the Ministry of Environment and Food introduced a governmental animal welfare label, which could initially be seen on pork meat. In the autumn of 2018, the label was  expanded to include meat from broilers.

 


 
Picture of the governmental animal welfare label logo with three categories represented by the number of hearts one to three

 


Why do we need a animal welfare label?

The intention of the government animal welfare label – named "Better Animal Welfare" - is to improve the animal welfare of as many pigs and broilers as possible through consumer purchasing. The animal welfare label makes it possible for consumers to identify which products meet requirements for better animal welfare. By selecting products with better animal welfare at a slightly higher cost the consumer is helping ensure that more animals are produced under improved conditions. It is market driven animal welfare.

What does the animal welfare label indicate?

The animal welfare label is based on central requirements selected by animal welfare experts at the Danish Veterinary and Food Administration. These basic requirements meet conditions that go far beyond current statutory requirements:
The animal welfare label has 3 levels with ascending animal welfare requirements. Stricter requirements lead to higher costs and prices - this means that there will be something for everyone’s preference and purse. 

 

Picture of the animal welfare label criterie for pigs

Picture of the animal welfare label criterie for broilers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Which meat products?

The animal welfare label can be given to fresh and processed meat from pork and broilers. At a later date the label will be expanded to cover meat from other animals.

Government labels on food

The animal welfare label is an addition to the two existing government labels under the Ministry of Environment and Food: The Ø label for organic products and the Keyhole for healthy choices when buying groceries.

 Picture of the  danish organic label and the keyhole label

What do consumers think of improved animal welfare?

A survey conducted by Yougov shows that about 80% of the Danes are willing to pay extra for animal welfare.Thus the consumers are willing to pay a little extra for products, were the animals are raised with focus on better animal welfare, across different foodproducts of animal origin.The survey also showed that 49% of the Danes already knows the label and 67% have trust ind it.

 

Production is already underway

The farmers have adapted the stable condition in order to meet the label’s requirements. Products sold under the label are subjects to state control, and state authorised control from farmer to retail.

 

The Animal Welfare label at eateries

From January 2018 it has been possible for restaurants and eateries to market that they cook and serve animal welfare labelled pork and broilers. With the animal welfare label at eateries it is possible for the consumers to see which products that live up to the criterias for the animal welfare label e.g. at the buffet in their canteen.

 

Who is behind the label?

The label is developed by the Danish Veterinary and Food Administration in collaboration with relevant stakeholders throughout the entire commercial food train: The Organisation for cooperation of animal welfare groups (DOSO), the Danish Veterinary Association, the Danish Agriculture & Food Council, DI food, DanHatch Danish Crown, Danpo, Tulip, Danske Slagtermestre (the Danish butchers association) and retail businesses Salling Group (Bilka, Føtex og Netto), De Samvirkende Købmænd (including MENY, Rema1000, KIWI and Spar) and Lidl and Aldi).  

 

For more information visit www.bedre-dyrevelfærd.dk

Media wanting to show the animal-welfare label can download it here .(PDF)

Last Modified 8. July 2019